What Facebook is and How to Use it To Your Advantage:

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Using social media to market your business has become an essential part of marketing today. With so many social media platforms, you need to know which ones are right for your business. One of the most popular and widely used sites is Facebook, which also happens to be perfect for small businesses that want to target local customers.

What Facebook is and How to Use it To Your Advantage:

You see, with Facebook you don’t have to start with a huge audience from the get-go – instead, it’s the perfect place to build a community from scratch. You may think that everyone in the world has a Facebook account, but there are still plenty of people who don’t. In fact, there are still over 200 million people who use Facebook on their phones but not on their computer – and this is why it’s important for businesses to know how they can use it as an advantage for their business.

What is Facebook?

Facebook is a social networking site that enables people to connect with others through various means of communication, such as instant messaging, photo or video sharing, or blogging. It is a service that is free to use and has been in operation since 2

004, first launched by Mark Zuckerberg.

Although it is not a company per se, Facebook is regarded as one of the world’s most valuable brands, with its worth calculated to be $75 billion as of June 2018. In terms of numbers, Facebook has more than 2 billion monthly users, with 1.4 billion of those users accessing the platform on their mobile devices.

The site is predominantly used by people aged between 18 and 34 years old, although many people aged 65 and above are also now using it.

How to Use Facebook for Your Business

To get the most out of Facebook, you need to first create a company page. This can be done by clicking the “create a page” option at the top of the page once you’re logged into your account. You can choose between a business or product page – and if you have a brick-and-mortar store,

you can add it to your page. Your page will then be visible to all of your followers, as well as people who are not yet your followers. When you create a page for your business, you will want to make sure you fill in all of the details, including a description of your business, hours of operation, a list of services you offer,

phone number and email address. You can also add a cover photo and description, photos, links to other social media accounts, and more. You can also create targeted ads to promote your page and posts, which will help your posts get more views and likes.

Create a Company Page

Once you create a business page, you’ll want to post at least once a day, and you can post as many times a day as you like. People will see your posts in their newsfeed, and if they like what they see, they will click on it. The more you post, the more your followers will grow, and the more engagement you’ll see. Do not post too frequently, though

this will annoy people, and they will likely hide your posts. Once a day is a good amount of times to post. What should you post? First off, make sure the posts are related to your business. You don’t want to post pictures of your dog or anything unrelated; you want people to see that your business is legitimate.

Use Facebook Ads

If you want to get even more out of your Facebook page, you can also use Facebook ads. These are advertisements you can create that will appear in the newsfeed of your followers. There are many different types of ads you can create, from ones that are image-based to ads that are video-based.

Once you create an ad, you can determine how much you want to spend on it, how long it will be shown for, and who it will be shown to. You can target people who are likely to be interested in your product or service and make them click through to your site.

Use Facebook Live Videos

Another great way to get people interested in your business is to do regular Facebook live videos. These are videos that you will stream live to your followers, so they feel like they are in the room with you. Facebook live videos are a great way to engage with your followers, answer their questions and offer advice.

Once you start doing live videos, you will likely discover that you get an enormous amount of engagement with your followers. People love feeling like they are part of the conversation and like being able to ask questions. Live videos also last for much longer than other posts

– you can leave a video up for 24 hours and it will still be there for people to view after you’ve gone offline. So, start doing live videos and you’ll probably find you get lots of engagement.

Utilize Facebook Events

Another feature of Facebook is Facebook events, which is an excellent way to get people engaged with your business. You can create events, invite people to attend and make them a part of your community. You can use events to create online conferences, webinars and presentations, as well as meet-ups.

You can also use it for offline events, such as offline meet-ups or offline conferences. Once you create events, you can invite people to attend, which will encourage them to click “attending” – which means they will see the event in their newsfeed and be more likely to attend. This will help you get more engagement as well as more people at your events.

Summing up

Now that you know what Facebook is and how to use it for your business, there’s no stopping you. Facebook is a great place to start, especially if you don’t have a huge following already. You can build a community around your business and you can do it all right from your phone.

Well-designed posts that include engaging images and videos will drive more traffic to your site and help you build a following. You can also use paid ads and create groups to expand your reach and get more likes and comments on your posts. Facebook is a great tool for any business to communicate with customers, build brand awareness and drive traffic to their websites. So, what are you waiting for?